Emcee Brief
• Japan market overview (Economy, Opportunities, Business/Franchise Trends (fast growing sectors), Government Initiatives/Support)
• Top 3 franchise brands in Japan (key success factors/what did they do right)
• Pros and Cons of the Franchise Model in Japan; potential challenges
• Important considerations for SG brands planning to enter Japan market via Franchising
• Franchise Best Practices in Japan
Presenter:
Mr Fabian Tan
Regional Group Director, Northeast Asia and Oceania
Enterprise Singapore (ESG)
Hear from a Singapore brand owner with success in Japan market
• Why Japan
• How did you enter Japan market
• Subsequent factors that are fundamental to growth
• Insights on landlords and retail space rental in Japan
• Challenges and tips to overcoming pitfalls
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Japan
• Japanese business culture and etiquette (incl live demo)
• Challenges of doing business in Japan
• Group activity
Mr Kyo Ito
Director
Franchise Brain Co
Lunch will be provided
• Legislations & regulations governing franchising in Japan
• Franchise requirements, restrictions & obligations
• Common franchise structures in Japan
• IP protection
• Typical dispute resolution
• Case studies
• Summarising key considerations for Singapore brands intending to franchise into Japan
• What was done right (success factors)
• Key challenges & overcoming pitfalls
• Factors to ensure continued growth in-market
• Tips
Moderator:
Mr Albert Kong
FLA EXCO/Chair, Int’l Affairs Sub Committee
CEO, Asiawide Franchise Consultants Pte Ltd
Panelist:
Representative from Crystal Jade & IJOOZ
• Understanding Japan consumer behaviours
• Marketing your products to Japanese consumers – which platform works
• Language and localisation consideration
• E-commerce trends & regulation
• Consumer protection in Japan
Presenter:
Mr Kentaro Suzuki
Director – Japan
Euromonitor