10:00 AM - 10:05 AM
Opening Remarks

Emcee Brief

10:05 AM - 10:15 AM
Welcome Address
10:15 AM - 11:00 AM
Franchising overview in Japan

• Japan market overview (Economy, Opportunities, Business/Franchise Trends (fast growing sectors), Government Initiatives/Support)
• Top 3 franchise brands in Japan (key success factors/what did they do right)
• Pros and Cons of the Franchise Model in Japan; potential challenges
• Important considerations for SG brands planning to enter Japan market via Franchising
• Franchise Best Practices in Japan

Mr Fabian Tan
Regional Group Director, Northeast Asia and Oceania
Enterprise Singapore (ESG)

11:00 AM - 11:30 AM
Why Japan market & key success factors for growth

Hear from a Singapore brand owner with success in Japan market

• Why Japan
• How did you enter Japan market
• Subsequent factors that are fundamental to growth
• Insights on landlords and retail space rental in Japan
• Challenges and tips to overcoming pitfalls
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Japan

11:30 AM - 12:00 PM
Doing Business in Japan

• Japanese business culture and etiquette (incl live demo)
• Challenges of doing business in Japan
• Group activity

Mr Kyo Ito
Franchise Brain Co

12:00 PM - 01:00 PM

Lunch will be provided

01:00 PM - 01:40 PM
Franchise laws in Japan

• Legislations & regulations governing franchising in Japan
• Franchise requirements, restrictions & obligations
• Common franchise structures in Japan
• IP protection
• Typical dispute resolution
• Case studies
• Summarising key considerations for Singapore brands intending to franchise into Japan

01:40 PM - 02:25 PM
Fireside chats with SG brands that successfully entered Japan

• What was done right (success factors)
• Key challenges & overcoming pitfalls
• Factors to ensure continued growth in-market
• Tips

Mr Albert Kong
FLA EXCO/Chair, Int’l Affairs Sub Committee
CEO, Asiawide Franchise Consultants Pte Ltd

Representative from Crystal Jade & IJOOZ

02:25 PM - 03:00 PM
What are Japanese consumers looking for?

• Understanding Japan consumer behaviours
• Marketing your products to Japanese consumers – which platform works
• Language and localisation consideration
• E-commerce trends & regulation
• Consumer protection in Japan

Mr Kentaro Suzuki
Director – Japan

03:00 PM - 03:30 PM