Programme

10:00 AM - 10:15 AM
Opening Remarks

Emcee Brief

10:15 AM - 11:15 AM
Understand Vietnam Market Landscape (Economy, Opportunities, Business Trends, Government Initiatives, Potential Challenges)

• Business Culture
• Vietnam Market Overview (HCMC & Hanoi)
• Vietnam Fast Growing Sectors
• Top 3 Franchise Brands (why are they successful/what did they do right)
• New Trends
• Potential Challenges

Presenter:
Ms Nguyen Phi Van
Chairwomen
ASEAN Business Angel Alliance

11:15 AM - 12:00 PM
Market Entry Legal Requirements & Franchise Regulations

• The regulation of setting up a franchising business in Vietnam
• Conditions to be met for franchisors and franchisees
• Pre-disclosure requirements
• Franchise and master Licensing
• Best practices while setting up a franchise in Vietnam
• Cases of successful and unsuccessful brands

Presenter:
Lawyer Pham Duy Khuong (Pham)
Managing Partner
ASL Law Firm

12:00 PM - 12:45 PM
Lunch

Catered

12:45 PM - 01:40 PM
Fireside Chats with Singapore brands that successfully entered Vietnam

• What was done right (key success factor)
• What are some key challenges
• How did they overcame key challenges
• Success factors to ensure continued growth in-market
• Possible pitfalls & tips

Panelists:
Ms Wendy Foo
Founder
Ryan's Grocery

Mr Lee Zhuang Hao
Pastamania

Mr Ricky Tan
Kinderworld

01:40 PM - 02:05 PM
Understand the Local (Vietnam) Business Culture & Consumers

• The new faces of the Vietnamese consumer (Middle Class)
• Buying/Purchasing Habits/ Consumer Trends in 2022

Presenter:
Mr Matthieu Francois
Partner, Ho Chi Minh city
McKinsey & Company

02:05 PM - 02:35 PM
Discover the secrets to successful expansion in Vietnam

• Why Vietnam?
The journey (how did your first brand enter Vietnam & subsequent expansion/growth) Insights on local market landlords
• Challenges and tips to overcoming pitfalls
• Navigating through covid-19
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Vietnam

Presenter:
Mr Trevor MacKenzie
Managing Director/Partner
Exquisine System Co Ltd
COCA & Mango Tree Restaurants Worldwide

02:35 PM - 03:00 PM
Unlocking social media & e-commerce potentials in Vietnam

• Trending marketing/branding channels in Vietnam
• Leverage on mainstream e-commerce platforms to enter Vietnam
• Government programmes/grants for digital adoption

Presenter:
Ms Sandee Wu
Sales and Operations Director
Innovative Hub

03:00 PM - 03:20 PM
About Global Connect@SBF

Connecting your business to global opportunities

Learn how your business can make it overseas with access to practical in-person advice and useful market resources

Tap on our expertise and experience to help you win deals and launch overseas with confidence – physically or digitally

Deepen your market presence through our established business networks and ensure your long-term sustainability

Presenter:
Ms Amy Wee
Country Head, ASEAN, Vietnam
Singapore Business Federation (SBF)

03:20 PM - 03:30 PM
Networking
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