Franchising is no longer a new business concept in Vietnam.  Major Singapore franchisors such as Doki Doki, Norbreeze Group and Kalpha have already established strong presence in the country. With Vietnam opening its border once again, post-Covid, the country’s economy is expected to bounce back strongly.  

This creates a golden opportunity for foreign brands/companies to enter the market. Join us and hear from our panel of expert speakers to gain invaluable insights, including Vietnam's economic priorities, business trends and risks to take advantage of franchise opportunities in the country to grow your brand.

Understand Vietnam Market Landscape (Economy, Opportunities, Business Trends, Government Initiatives, Potential Challenges)

Market Entry Legal Requirements & Franchise Regulations

Understand the Local (Vietnam) Business Culture & Consumers

Fireside Chats with Singapore brands that successfully entered Vietnam

Discover the secret to successful expansion in Vietnam

Programme

10:00 AM - 10:15 AM
Opening Remarks

Emcee Brief

10:15 AM - 11:15 AM
Understand Vietnam Market Landscape (Economy, Opportunities, Business Trends, Government Initiatives, Potential Challenges)

• Business Culture
• Vietnam Market Overview (HCMC & Hanoi)
• Vietnam Fast Growing Sectors
• Top 3 Franchise Brands (why are they successful/what did they do right)
• New Trends
• Potential Challenges

Presenter:
Ms Nguyen Phi Van
Chairwomen
ASEAN Business Angel Alliance

11:15 AM - 12:00 PM
Market Entry Legal Requirements & Franchise Regulations

• The regulation of setting up a franchising business in Vietnam
• Conditions to be met for franchisors and franchisees
• Pre-disclosure requirements
• Franchise and master Licensing
• Best practices while setting up a franchise in Vietnam
• Cases of successful and unsuccessful brands

Presenter:
Lawyer Pham Duy Khuong (Pham)
Managing Partner
ASL Law Firm

12:00 PM - 12:45 PM
Lunch

Catered

12:45 PM - 01:40 PM
Fireside Chats with Singapore brands that successfully entered Vietnam

• What was done right (key success factor)
• What are some key challenges
• How did they overcame key challenges
• Success factors to ensure continued growth in-market
• Possible pitfalls & tips

01:40 PM - 02:05 PM
Understand the Local (Vietnam) Business Culture & Consumers

• The new faces of the Vietnamese consumer (Middle Class)
• Buying/Purchasing Habits/ Consumer Trends in 2022

Presenter:
Mr Matthieu Francois
Partner, Ho Chi Minh city
McKinsey & Company

02:05 PM - 02:35 PM
Discover the secrets to successful expansion in Vietnam

• Why Vietnam?
The journey (how did your first brand enter Vietnam & subsequent expansion/growth) Insights on local market landlords
• Challenges and tips to overcoming pitfalls
• Navigating through covid-19
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Vietnam

Presenter:
Mr Trevor MacKenzie
Managing Director/Partner
Exquisine System Co Ltd
COCA & Mango Tree Restaurants Worldwide

02:35 PM - 03:00 PM
Unlocking social media & e-commerce potentials in Vietnam

• Trending marketing/branding channels in Vietnam
• Leverage on mainstream e-commerce platforms to enter Vietnam
• Government programmes/grants for digital adoption

Presenter:
Ms Sandee Wu
Sales and Operations Director
Innovative Hub

03:00 PM - 03:30 PM
Networking

Ms Nguyen Phi Van

Chairwomen, ASEAN Business Angel Alliance

Nguyen Phi Van holds an MBA from Australia majoring in marketing communication. Her experience spans over 20 years as a senior executive in brand, retail, and franchise development across global emerging markets in Asia, The Middle East, Africa, and Eastern Europe.

Lawyer Pham Duy Khuong (Pham)

Managing Partner, ASL Law Firm

Lawyer Pham Duy Khuong (Pham) is Managing Partner of ASL LAW, a top tier law firm in Vietnam by Legal500 and ASIA LAW. Lawyer Pham has been recommended by Legal500, ASIA LAW, WTR and ranked as Vietnam’s top 100 Lawyers by Asia Business Law Journal. He has over 17 years of experience in franchise, intellectual property, foreign investment, Fintech, M&A, and cross border services between ASEAN countries.

Mr Matthieu Francois

Partner, Ho Chi Minh city, McKinsey & Company

Matthieu is a Partner based in Vietnam, with experience serving consumer goods and retail companies in South-East Asia. Matthieu is one of the key experts in South-East Asia on topics related to pricing and promotions, go-to-market and route to market.

Mr Trevor MacKenzie

Managing Director/Partner Exquisine System Co Ltd COCA & Mango Tree Restaurants Worldwide

Trevor is an accidental restaurateur, and a natural one. A true and passionate believer in his product, Trevor shares the vision of his CEO: to take the brand, and the magic of Thai and Asian cooking to a global audience, eventually planting the seed in every major international city worldwide.

Click here to register

Contact: Han Ming (+65) 9230 7616 or hanming@flasingapore.org

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