Japan is a matured and experienced franchise markets in the ASEAN region that has embraced franchising as a form of business growth strategy since 1970s. Today, there are varied franchise operations in Japan, namely the food and beverage, retail (e.g. convenience stores & lifestyle concepts) & education/service sectors. In 2021, the Japan Franchise Association reported 1,339 franchises & 263,490 franchise locations; the continuous growth of franchising in Japan, is an excellent opportunity for Singapore brands.

There is no specific franchise act in Japan, however, there are various rules governing franchise businesses in the country, which franchisors must comply with. Join us for the comprehensive workshop on 16 February 2023 as your guide to enter Japan.

Franchising overview in Japan

Why Japan market & key success factors for growth

Doing Business in Japan

Franchise laws in Japan

Fireside chats with SG brands that successfully entered Japan

What are Japanese consumers looking for?


10:00 AM - 10:05 AM
Opening Remarks

Emcee Brief

10:05 AM - 10:15 AM
Welcome Address
10:15 AM - 11:00 AM
Franchising overview in Japan

• Japan market overview (Economy, Opportunities, Business/Franchise Trends (fast growing sectors), Government Initiatives/Support)
• Top 3 franchise brands in Japan (key success factors/what did they do right)
• Pros and Cons of the Franchise Model in Japan; potential challenges
• Important considerations for SG brands planning to enter Japan market via Franchising
• Franchise Best Practices in Japan

Mr Fabian Tan
Regional Group Director, Northeast Asia and Oceania
Enterprise Singapore (ESG)

11:00 AM - 11:30 AM
Why Japan market & key success factors for growth

Hear from a Singapore brand owner with success in Japan market

• Why Japan
• How did you enter Japan market
• Subsequent factors that are fundamental to growth
• Insights on landlords and retail space rental in Japan
• Challenges and tips to overcoming pitfalls
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Japan

11:30 AM - 12:00 PM
Doing Business in Japan

• Japanese business culture and etiquette (incl live demo)
• Challenges of doing business in Japan
• Group activity

Mr Kyo Ito
Franchise Brain Co

12:00 PM - 01:00 PM

Lunch will be provided

01:00 PM - 01:40 PM
Franchise laws in Japan

• Legislations & regulations governing franchising in Japan
• Franchise requirements, restrictions & obligations
• Common franchise structures in Japan
• IP protection
• Typical dispute resolution
• Case studies
• Summarising key considerations for Singapore brands intending to franchise into Japan

01:40 PM - 02:25 PM
Fireside chats with SG brands that successfully entered Japan

• What was done right (success factors)
• Key challenges & overcoming pitfalls
• Factors to ensure continued growth in-market
• Tips

Mr Albert Kong
FLA EXCO/Chair, Int’l Affairs Sub Committee
CEO, Asiawide Franchise Consultants Pte Ltd

Representative from Crystal Jade & IJOOZ

02:25 PM - 03:00 PM
What are Japanese consumers looking for?

• Understanding Japan consumer behaviours
• Marketing your products to Japanese consumers – which platform works
• Language and localisation consideration
• E-commerce trends & regulation
• Consumer protection in Japan

Mr Kentaro Suzuki
Director – Japan

03:00 PM - 03:30 PM

Click here to register your interest

Contact: Han Ming (+65) 9230 7616 or hanming@flasingapore.org