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ABOUT THE WORKSHOP
Franchising is no longer a new business concept in Vietnam. Major Singapore franchisors such as Doki Doki, Norbreeze Group and Kalpha have already established strong presence in the country. With Vietnam opening its border once again, post-Covid, the country’s economy is expected to bounce back strongly.
This creates a golden opportunity for foreign brands/companies to enter the market. Join us and hear from our panel of expert speakers to gain invaluable insights, including Vietnam's economic priorities, business trends and risks to take advantage of franchise opportunities in the country to grow your brand.
Key Highlights
Understand Vietnam Market Landscape (Economy, Opportunities, Business Trends, Government Initiatives, Potential Challenges)
Market Entry Legal Requirements & Franchise Regulations
Understand the Local (Vietnam) Business Culture & Consumers
Fireside Chats with Singapore brands that successfully entered Vietnam
Discover the secret to successful expansion in Vietnam
Agenda
Programme
Emcee Brief
• Business Culture
• Vietnam Market Overview (HCMC & Hanoi)
• Vietnam Fast Growing Sectors
• Top 3 Franchise Brands (why are they successful/what did they do right)
• New Trends
• Potential Challenges
Presenter:
Ms Nguyen Phi Van
Chairwomen
ASEAN Business Angel Alliance
• The regulation of setting up a franchising business in Vietnam
• Conditions to be met for franchisors and franchisees
• Pre-disclosure requirements
• Franchise and master Licensing
• Best practices while setting up a franchise in Vietnam
• Cases of successful and unsuccessful brands
Presenter:
Lawyer Pham Duy Khuong (Pham)
Managing Partner
ASL Law Firm
Catered
• What was done right (key success factor)
• What are some key challenges
• How did they overcame key challenges
• Success factors to ensure continued growth in-market
• Possible pitfalls & tips
Panelists:
Ms Wendy Foo
Founder
Ryan's Grocery
Mr Lee Zhuang Hao
Pastamania
Mr Ricky Tan
Kinderworld
• The new faces of the Vietnamese consumer (Middle Class)
• Buying/Purchasing Habits/ Consumer Trends in 2022
Presenter:
Mr Matthieu Francois
Partner, Ho Chi Minh city
McKinsey & Company
• Why Vietnam?
The journey (how did your first brand enter Vietnam & subsequent expansion/growth) Insights on local market landlords
• Challenges and tips to overcoming pitfalls
• Navigating through covid-19
• Market outlook in the next 2 – 3 years
• Dos and Don’ts while Franchising in Vietnam
Presenter:
Mr Trevor MacKenzie
Managing Director/Partner
Exquisine System Co Ltd
COCA & Mango Tree Restaurants Worldwide
• Trending marketing/branding channels in Vietnam
• Leverage on mainstream e-commerce platforms to enter Vietnam
• Government programmes/grants for digital adoption
Presenter:
Ms Sandee Wu
Sales and Operations Director
Innovative Hub
Connecting your business to global opportunities
Learn how your business can make it overseas with access to practical in-person advice and useful market resources
Tap on our expertise and experience to help you win deals and launch overseas with confidence – physically or digitally
Deepen your market presence through our established business networks and ensure your long-term sustainability
Presenter:
Ms Amy Wee
Country Head, ASEAN, Vietnam
Singapore Business Federation (SBF)
Speakers' Profile
Ms Nguyen Phi Van
Chairwomen, ASEAN Business Angel Alliance
Nguyen Phi Van holds an MBA from Australia majoring in marketing communication. Her experience spans over 20 years as a senior executive in brand, retail, and franchise development across global emerging markets in Asia, The Middle East, Africa, and Eastern Europe.
Lawyer Pham Duy Khuong (Pham)
Managing Partner, ASL Law Firm
Lawyer Pham Duy Khuong (Pham) is Managing Partner of ASL LAW, a top tier law firm in Vietnam by Legal500 and ASIA LAW. Lawyer Pham has been recommended by Legal500, ASIA LAW, WTR and ranked as Vietnam’s top 100 Lawyers by Asia Business Law Journal. He has over 17 years of experience in franchise, intellectual property, foreign investment, Fintech, M&A, and cross border services between ASEAN countries.
Mr Matthieu Francois
Partner, Ho Chi Minh city, McKinsey & Company
Matthieu is a Partner based in Vietnam, with experience serving consumer goods and retail companies in South-East Asia. Matthieu is one of the key experts in South-East Asia on topics related to pricing and promotions, go-to-market and route to market.
Mr Trevor MacKenzie
Managing Director/Partner Exquisine System Co Ltd COCA & Mango Tree Restaurants Worldwide
Trevor is an accidental restaurateur, and a natural one. A true and passionate believer in his product, Trevor shares the vision of his CEO: to take the brand, and the magic of Thai and Asian cooking to a global audience, eventually planting the seed in every major international city worldwide.
Ms Sandee Wu
Sales and Operations Director Innovative Hub (SG) Pte Ltd
Sandee is an experienced corporate professional with more than 15 years in regional customer management, sales operations and sales coaching in the shipping and logistics environment - with demonstrable success in channel sales, key account sales, consultative selling and as a sales and services leader.
